Websites, digital marketing & AI for dental practices
Bring your practice's digital presence, marketing & operations up to date
Cut costs, save time, and grow your practice with a new website, improved advertising, better software, automation, and HIPAA-compliant AI.
The Story
Born out of real practice modernization
I have 10+ years experience building websites, digital marketing systems, and software — so when my brother bought a 50+ year old dental practice in a highly competitive market, he asked me to bring it up to speed digitally.
I reviewed everything — the website, advertising, search presence, patient communication, and internal software. From there, we identified where costs could be cut, time saved, and how he could grow the practice.
What we did
- New website with free hosting
- Migration to a modern PMS/PRM
- Ad spend, targeting, and conversion optimization
- Practice operations automation, including HIPAA-compliant AI workflows
- New treatment financing options
- Improved patient communication automation
- Connected the practice's software
The results
- More new patients
- More referrals from existing patients
- More positive reviews
- Better patient recall
- Higher treatment acceptance
- Hours a day saved through automation
- Thousands of dollars in software and hosting costs saved per month
Specialties
Packages
$750–$1,000
New website
A fast, modern dental practice website — content and imagery migration from your existing site included. Often free to host.
More details$250–$500
Google, Facebook & Nextdoor advertising
One-time Google, Facebook, and / or Nextdoor self-optimizing advertising setup (including associated business profiles if needed).
More detailsFree
Website, digital marketing & software audit
A review of your website, digital marketing, and software stack to determine where you can cut costs, save time through automation, and improve performance.
More detailsFree
AI consultation
If you're wondering how you can use AI in your practice, or what "AI" even means, I can cut through the noise and outline in clear terms the specific use cases for a dental practice.
More detailsWhat I Do
Services
Websites
- Often free to host
- Cutting-edge, responsive, and accessible
- Lightning fast load times
- SEO and AI optimization (AIO, LLMO, GEO) included
- Content and imagery migration from your current site as needed
- And / or content and imagery created / improved
- Multilingual availability
- Content management system (CMS) included
- Traffic analytics
- Ad conversion tracking and traffic attribution
- Bot protection
- Domain configuration and transfers included
- PMS/PRM integration (e.g. showing available appointment slots) where your software supports it
- Turnaround as fast as 48 hours
Digital marketing
- Google, Facebook, Nextdoor, Bing, ChatGPT, and other advertising setup
- Spend analysis and optimization
- Website attribution — tie traffic and new appointment requests to campaigns or referral sources
- Self-optimizing ad campaigns
- Business profile setup and improvement
- Multilingual advertising
- Automated post-appointment review requests (email, text, and ads)
- AI-generated review replies, with optional approval before posting
- Referral programs — shareable patient referral links + tracking
- Membership program setup
- Marketing and patient communication automation
Tech support & software consulting
- Maintenance and improvement of existing websites
- Spend analysis of and improvement for your existing advertising
- PMS/PRM assistance — get more out of your existing software (especially The Dental App)
- PMS (data) migration
- Security and HIPAA compliance support
- Domain and DNS management
- General problem-solving and tech support
Design
- Branding and visual identity
- High-quality licensed imagery
- Marketing collateral
- Reusable email templates
- Website and landing page design improvements
AI & automation
- Record digitization at scale using HIPAA-compliant AI processes
- Practice data analysis — use HIPAA-compliant AI to derive specific or general insights from your practice data
- AI website chatbot for appointment scheduling and high-quality answers to patient questions
- Operational workflow automation for repetitive practice management tasks
- Open Dental (or any PMS/PRM with a self-serve API) integration with external systems
- Automated patient communications via email and text
Notes
- HIPAA compliance
- Anything that touches patient information is HIPAA-compliant from the start.
- Ongoing support
- Ongoing support and monitoring is available if you need it.
- Training & documentation
- Or, I'll train your staff (including written and video documentation) so day-to-day management doesn't depend on me.
- Patient communication automation
- Where possible, I use your existing PMS/PRM (The Dental App, Flex, Archy, etc.) for automated communications. Otherwise, I build custom workflows.
About me
I've been building websites, digital marketing systems, software, and workflow automations for 10+ years.
Since 2020, I've focused on custom apps, CMS tools, data integrations, payment workflows, browser extensions, email systems, and workflow automations as a freelance software engineer, working with platforms such as Shopify, NationBuilder, Next.js, KeystoneJS, Typesense, Stripe, PayPal, and Authorize.net.
Before that, I founded and ran Nation Media, a website theme design and development business — we served hundreds of customers, including presidential, prime ministerial, and congressional campaigns, major political parties across the US, UK, Canada, and Australia, and international nonprofits. I sold the business in 2020.
I graduated magna cum laude with a BS in Physics from St. Mary's College of California, where I also played Division I soccer.