Websites, marketing & automation for dental practices
Bring your practice's digital presence, marketing & operations up to date
Cut costs, save time, and grow your practice with a new website, improved advertising, better software, automation, and HIPAA-compliant AI.
The Story
Born out of real practice modernization
I have 10+ years experience building websites, digital marketing systems, and software — so when my brother bought a 50+ year old dental practice in a highly competitive market, he asked me to bring it up to speed digitally.
I reviewed everything — the website, advertising, search presence, patient communication, and internal software. From there, we identified where costs could be cut, time saved, and how he could grow the practice:
What we did
- New website with free hosting
- Migration to a modern PMS/PRM
- Ad spend, targeting, and conversion optimization
- Practice operations automation, including HIPAA-compliant AI workflows
- New treatment financing options
- Improved patient communication automation
- Connected the practice's software
The results
- More new patients
- More referrals from existing patients
- More positive reviews
- Better patient recall
- Higher treatment acceptance
- Hours a day saved through automation
- Thousands of dollars in software and hosting costs saved per month
Specialties
Packages
$750–$1,000
New website
A fast, modern dental practice website — content and imagery migration from your existing site included.
$250–$500
Google, Facebook & Nextdoor advertising
One-time Google, Facebook, and / or Nextdoor advertising setup (including associated business profiles if needed).
Free
Website, digital marketing & software audit
A review of your website, digital marketing, and software stack to determine where you can cut costs, save time through automation, and improve performance.
Free
AI consultation
If you're wondering how you can use AI to automate your practice's digital operations, or what "AI" even means, I can cut through the noise and outline in clear terms the specific use cases for a dental practice.
What I Do
Services
Websites
Fast, modern dental practice websites. Often free to host, completed in as little as 24 hours.
- Content management system included
- Content and imagery migration from your current site as needed
- And / or content and imagery created / improved
- Lightning fast load times
- Traffic analytics
- Ad integration: conversion tracking and traffic attribution
- Bot protection
- Domain configuration and transfers included
- Multilingual availability
- SEO, AIO, LLMO, and GEO included
- PMS/PRM integration (e.g. showing available appointment slots) where your software supports it
- Landing pages
- Turnaround as fast as 24 hours
- Often free to host
Digital marketing
Advertising, tracking, review generation, and referral systems for dental practices.
- Google, Facebook, Nextdoor, ChatGPT, and other advertising setup
- Spend analysis and optimization
- Business profile setup and improvement
- Multilingual advertising
- Automated post-appointment review requests (email, text, and ads)
- AI-generated review replies, with optional approval before posting
- Referral programs — shareable patient referral links + tracking
- Website attribution so new appointment requests can be tied to campaigns or referral sources
- Membership programs
- Marketing and patient communication automation
Tech support & software consulting
Help with existing websites, ad setups, and PMS/PRM, DNS, security, and migrations.
- Maintenance and improvement of existing websites
- Spend analysis of and improvement for your existing advertising
- PMS/PRM assistance — get more out of your existing software (especially The Dental App)
- PMS / database migration
- Domain and DNS management
- General digital problem-solving and tech support
- Security and HIPAA compliance
Design
Branding, imagery, and marketing collateral for dental practices.
- Branding and visual identity
- High-quality licensed imagery
- Marketing collateral
- Reusable email templates
- Website and landing page design improvements
AI & automation
HIPAA-compliant AI workflows and automations for dental practices — record digitization, data analysis, chatbots, and operational automation.
- Record digitization
- Practice data analysis — run your data through HIPAA-compliant AI for specific or general insights
- AI website chatbot for appointment scheduling and high-quality answers to patient questions
- Operational workflow automation for repetitive practice management tasks
- Open Dental (or any PMS/PRM with a self-serve API) integration with external systems
- Automated patient communications via email and text
Notes
- Patient communication automation
- Where possible, I use your existing PMS/PRM (The Dental App, Flex, Archy, etc.) for automated communications. Otherwise, I build custom workflows.
No Worries
Guarantees
HIPAA compliance
Anything that touches patient information is HIPAA-compliant from the start.
Ongoing support
Ongoing support and monitoring is available if you need it.
Training & documentation
Or, I'll train your staff (including written and video documentation) so day-to-day management doesn't depend on me.
About Me
10+ years building websites, digital marketing systems, software, and workflow automations.
Since 2020, I've been making custom apps, CMS tools, data integrations, payment workflows, browser extensions, email systems, and workflow automations for clients as a freelance software engineer, working with platforms such as Shopify, NationBuilder, KeystoneJS, Typesense, Stripe, PayPal, and Authorize.net.
Before that, I founded and ran Nation Media, a website theme design and development business serving hundreds of customers including presidential, prime ministerial, and congressional campaigns, major political parties across the US, UK, Canada, and Australia, and international nonprofits.
I graduated magna cum laude with a BS in Physics from St. Mary's College of California, where I also played Division I soccer.