Websites, marketing, and automation for dental practices
Bring your practice's digital presence, marketing, and operations up to date.
I help dental practice owners, managers, and administrators cut unnecessary software and marketing costs, save time with automation, and improve the systems that bring in and retain patients.
Whether you need a faster website, clearer advertising, better patient communication, a practical AI plan, or a fresh look at your current software stack, I can audit what you have and turn it into a focused path forward.
Why Digital Dental
Built from a real practice modernization project
I started offering these services after helping my brother modernize the digital side of a 40+ year-old dental practice in a competitive market.
When my brother purchased a 40+ year-old dental practice, he asked me to review the digital and operational systems behind it: the website, advertising, search presence, patient communication, software, and day-to-day workflows.
The opportunity was bigger than a new website. The practice needed a clearer digital foundation, a better way to evaluate marketing spend, stronger patient communication, and a practical review of the software tools affecting the team's time and the patient's experience.
That project became the model for this work. I now help other dental practices identify where they can cut costs, save time, and improve performance without getting buried in jargon or buying tools they do not need.
Packages
Defined offers with clear scope
A small set of focused engagements. Most projects start with the free audit so we both know what is and isn't worth doing.
Featured
Website, marketing, and software audit
FreeA practical review of your current website, hosting, marketing, patient communication, and practice software stack.
- Identify where costs may be cut or renegotiated
- Review website performance, content, hosting, SEO, analytics, and conversion paths
- Evaluate advertising setup, spend, tracking, and missed opportunities
- Look for ways to save staff time through workflow automation or better use of existing tools
- Outline where AI can be useful and where it is not worth the distraction
Featured
New dental practice website
$500-$1,000A fast, modern website built for dental practices that need a cleaner online presence without a bloated agency process.
- Content and image migration from your existing website
- Copy and imagery improvements where the existing content needs work
- Fast load times, secure hosting, analytics, bot protection, and advertising integration
- Domain configuration and domain transfer support when needed
- Content management setup so the site can be updated over time
Google, Facebook, and Nextdoor ad setup
$250-$750One-time setup or cleanup for local dental advertising campaigns and profiles.
- Campaign setup for Google, Facebook, Nextdoor, or other relevant channels
- Profile setup or improvement where needed
- Conversion tracking and traffic attribution setup where available
- Budget and spend recommendations based on your goals and market
- Multilingual campaign options when useful for your patient base
AI consultation
FreeA plain-English conversation about what AI can realistically do for a dental practice and what should stay off your plate.
- Clarify what AI means in the context of dental operations
- Identify practical use cases for administrative work, communication, data review, and workflow support
- Separate useful automation opportunities from hype
- Discuss HIPAA-compliant options for workflows involving patient information
- Create a short list of next steps if AI or automation is worth pursuing
Services
What I help dental practices with
A practical set of services across websites, marketing, operations, design, and AI — picked from based on what each practice actually needs.
Websites
Fast, modern dental websites with clear copy, strong technical foundations, and the practical integrations a practice needs.
- Website builds and landing pages with turnaround times as low as 24 hours when scope allows
- Content migration from your current site, including copy and imagery
- Existing content improvements so the site reads clearly and supports patient conversion
- Content management system setup
- Fast hosting, often with very low or no hosting cost depending on the project
- Bot protection, analytics, and advertising conversion tracking
- Domain configuration, DNS cleanup, and domain transfer support
- Multilingual website options
- Search and AI discovery optimization for Google, AI assistants, local search, and emerging discovery channels
- PMS or PRM integration, such as available appointment slots, when your software allows it
Digital marketing
Advertising, tracking, review generation, and referral systems built around practical growth for dental practices.
- Google, Facebook, Nextdoor, ChatGPT, and other relevant advertising setup
- Advertising spend analysis and optimization
- Profile setup and improvement where needed
- Multilingual advertising campaigns
- Automated post-appointment review requests through email, text, or advertising workflows
- AI-generated review replies with optional approval before posting
- Referral tracking systems, including shareable patient referral links where appropriate
- Website attribution so new appointment requests can be tied to campaigns or referral sources
- Membership program setup and support
- Marketing and patient communication automations
Tech support and software consulting
Hands-on help with the digital systems that sit around the practice, from websites and ads to PMS/PRM tools, DNS, security, and migrations.
- Existing website maintenance and improvement
- Existing advertising cleanup, improvement, and spend analysis
- PMS and PRM consulting, including support for getting more value out of tools such as The Dental App
- PMS or database migration support
- Domain and DNS management
- General digital problem-solving and technical support
- Security and HIPAA-compliance improvements, including mandatory MFA across practice software
Design
Clean, practical design support for dental practices that need a more polished and consistent public presence.
- Branding and visual identity support
- High-quality licensed imagery
- Marketing collateral
- Reusable email templates
- Website and landing page design improvements
AI and automation
HIPAA-compliant AI workflows and practical automations that reduce repetitive work and help the practice use its data and systems more effectively.
- HIPAA-compliant AI workflows and automations
- Record digitization support
- Practice data analysis using HIPAA-compliant AI workflows to find specific or general operational insights
- AI website chatbot options for scheduling support and high-quality answers to common patient questions
- Operational workflow automation for repetitive practice management tasks
- Open Dental or other PMS/PRM integrations when self-serve APIs or supported integration paths are available
- Automated patient communications through email and text
Notes
- Patient communication automation
- Where possible, I use your existing PMS or PRM for automated communications, including tools such as The Dental App, Flex, Archy, or similar systems. When the existing software cannot support the needed workflow, I can build custom workflows around the available integrations.
- Software integrations
- PMS and PRM integrations depend on what each system allows through its API, export tools, partner ecosystem, or available automation options. I can assess what is realistic during an audit.
- Vendor mentions
- References to platforms such as Google, Facebook, Nextdoor, ChatGPT, Open Dental, The Dental App, Flex, and Archy are examples of tools I can help evaluate, configure, or integrate. They do not imply formal partnership or endorsement.
Guarantees
Clear standards, compliant work, and support after launch
Every project should have clear expectations before work begins, and any work involving patient information should be handled with HIPAA compliance in mind from the start.
HIPAA-compliant where required
Services, software, and workflows are designed to be HIPAA-compliant wherever patient information or protected health information is involved.
Specification-based warranty
If delivered work does not meet the pre-defined project specifications, I fix the issue free of charge. The exact warranty term and scope can be defined before the project begins.
Support and self-management training
I can provide ongoing support, monitoring, and training as needed, including written and video documentation so your team can manage the finished work with confidence.
About Austin
I am Austin Bravo, a website, marketing, and automation consultant helping dental practices modernize the digital systems around patient acquisition, patient communication, and practice operations.
I have spent more than 10 years building websites, digital marketing systems, and software. My work sits at the intersection of practical technology, clear communication, and operational problem-solving.
For dental practices, that means I can look across the full digital picture: the public website, search visibility, ads, patient communication, PMS and PRM tools, domains, analytics, automation, and AI workflows.
My goal is to make the technology side of the practice easier to understand and easier to manage, then build or improve the pieces that create measurable leverage.
- 10+ years in websites, marketing, and software engineering
- Focused on practical outcomes for dental practice owners, managers, and administrators
- Available for one-time projects, audits, consultations, support, and training
Get started
Start with a free audit or a short consultation.
Serving Dental practices anywhere in the United States. Based in Roseville, CA.